Browsing by Author "Gürhan-Canli, Z."
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Consumer-brand relationships in Turkey
Merdin-Uygur, E.; Kubat, U.; Gürhan-Canli, Z. (Emerald Group Publishing Ltd., 2018)Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...